FROM THE OFFICE OF STRATEGIC INFLUENCE
As a privately held company, The Office of Strategic Influence is not required to publicly report on any of its operations or activities. This blog is a faint reflection of our interests and opinions. Thank you.
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29 June 2007
Sliced Bread - How Ideas Spread
In a world of too many options and too little time, our obvious choice is to ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes getting our attention, bad or bizarre ideas are more successful than boring ones. And early adopters, not the mainstream's bell curve, are the new sweet spot of the market.